What are the best qualifying questions for new patients so my dental practice books more appointments without lengthy back-and-forth?
Direct answer:
Ask these six, in plain English, in under 90 seconds, then propose times:
- What do you want to do first? Relieve pain, replace a tooth, smile upgrade, second opinion.
- How soon? Today/tomorrow, this week, or later.
- Insurance or out-of-pocket? Filter out and set expectations.
- Would monthly payments help if you proceed? Surface financing + credit score early.
- Anyone else helping you decide or coming to the consult? Remove decision blocker.
- Best time? Mornings, afternoons, or after 4:30, for micro-commit.
Done right, this filters tire-kickers, surfaces stall risks early, and creates micro-commitments that turn intent into booked visits.
TL;DR
- Minutes decide revenue. Reply in seconds and qualify in ≤90s.
- Use the Big Six (above) on every high-intent lead.
- Don’t interrogate. One-breath questions; propose times immediately after.
- Escalate smartly. Urgent, VIP, or “please call me” → bring a person in.
- Install fast. You can DIY, but if you want the comprehensive, 48-hour solution that answers, books, and escalates, start with CRTX.
Why this works
- Filters out non-serious browsers. Specifics on the problem, timing, and payment comfort cause casual researchers to self-select out, while actual demand leans in.
- Surfaces early stall signals. Insurance stance, financing openness, two-person decisions, and urgency are evident immediately, so you can slot correctly, set expectations, and avoid momentum killers.
- Builds micro-commitments. Choosing “what first” and a time window creates ownership. A confirmed hold, along with an online scheduling link, turns intent into a kept appointment without feeling like an interrogation.
How to ask
Keep it short, warm, and answerable in one breath.
- Primary goal
“Quick question, what are you hoping to get done first? (fix pain, replace a tooth, smile upgrade, second opinion)”
- Timeline/urgency
“How soon would you like to start, today/tomorrow, this week, or later?”
• If “pain, swelling, fever,” mark urgent and route to a person.
- Insurance posture (not verification)
“Should we consider dental insurance, or will this be out-of-pocket?”
• If they volunteer a plan name, capture it, no deep verification here.
- Financing openness
“If you decide to move forward, would monthly payments help?”
• A yes/no is enough to tailor next steps and materials.
- Decision dynamics
“Is anyone else involved in the decision or joining you for the consult?”
• Signals show-rate risk and the after-5 pm slot needs.
- Scheduling window
“Which times usually work, mornings, afternoons, or after 4:30?”
• Locks usable windows so the agent can propose concrete times.
Then propose times immediately.“Great, based on that, I can hold Tuesday 4:45 or Wednesday 8:30. Which works better?”
Optional adds
- Event deadline: “Are you aiming for a date (wedding, travel, job)?”
- Location (multi-office): “Which location is easiest for you?”
- Best channel: “What’s the best number to text confirmations?”
- Prior care: “Have you had a consult or imaging already?”
Procedure-specific one-liners
- Implants / Missing teeth: “Which area needs replacement: front, back, top, or bottom?”
- Cosmetic / Veneers: “What would you change first: color, shape, alignment, or all-of-the-above?”
- Orthodontics / Aligners: “Are you thinking limited touch-ups or full correction?”
- Wisdom teeth / Oral surgery: “Any swelling, pain, or trouble opening?”
- Emergency: “On a 0–10 scale, how bad is the pain right now?”
- Dentures / Full-arch: “Improve a current denture or move to implant support?”
Safety & escalation
- Immediate human handoff if severe pain ≥7/10, swelling/fever, trauma, “please call me,” complex insurance/finance, or distress.
- Minimum-necessary (HIPAA). No med history here; capture after scheduling via intake forms.
- Respect quiet hours; continue outreach at sane times; stop on booked/human/opt-out/unqualified
Example flow
“Thanks for reaching out:
- What would you like to accomplish first?
- How soon would you like to start? Today, tomorrow, this week, or later?
- Should we consider insurance or out-of-pocket?
- If you proceed, would monthly payments help?
- Is anyone else deciding or joining you?
- Which times usually work: mornings, afternoons, or after 4:30?
Perfect, based on that, I can hold Tuesday 4:45 or Wednesday 8:30. Which works better?”
What we are not doing here
- We’re not quoting fees or verifying coverage during qualification.
- We’re not pushing dates before fit/constraints are clear.
- We’re not collecting med history or card info.
- We’re not turning the call into a questionnaire; we'll use short prompts only.
Why speed beats spend
- Contacting a lead within 5 minutes significantly increases connection and booking rates; waiting even 30 minutes reduces your odds.
- Most practices still reply hours later. Winning is often just replying first with the right six questions.
Copy-paste prompt (for your agent)
- “Use the Big Six questions exactly as written. Keep each to one sentence.
- Detect Spanish and switch when appropriate.
- If pain ≥7/10, swelling, fever, trauma, or ‘please call me,’ bring a person in immediately.
- After the sixth question, propose two concrete times and offer a confirmed hold.
- If direct write is unavailable, set a confirmed hold and send an online scheduling link.
- Be warm, brief, and decisive.”
What’s Brainwaves?
AI is everywhere, and easier than it looks. Brainwaves shows you how to do it yourself. If you want the comprehensive, 48-hour solution that answers in seconds, books the appointment, and brings a person in when it matters, start with CRTX. Hire Your CRTX Agent. →
Until the next wave,
Bill Hanekamp
AI Evangelist & Developer of CRTX
CEO, Microsite Health