What percentage of dental patients book after hours?   Direct Answer:  It's incredible but true. Nearly half of U.S. healthcare appointments are booked after hours (5 p.m.–9 a.m.), per national marketplace data.  For dental practices focused on existing patients, this might not sting. Many – but not all – will wait for your next open […]

How has the typical U.S. dental patient’s buying behavior changed in the last 2–3 years?   Direct Answer:  In the last 2–3 years (2023–2025), U.S. shoppers have shifted toward on-demand, instant-gratification behaviors, expecting human-like, immediate responses 24/7, quick actions (like booking or starting processes instantly), and specific, thorough answers rather than generic ones, driven by […]

Does replying to patients within seconds meaningfully increase booked appointments and retention for a dental practice? Direct answer: Yes. When you respond immediately (human‑like, via AI or human), you catch intent at its peak. Decades of lead‑response research show the first few minutes dominate outcomes. Yet, amazingly, most organizations still respond in hours. In dental, […]

What are the best qualifying questions for new patients so my dental practice books more appointments without lengthy back-and-forth? Direct answer: Ask these six, in plain English, in under 90 seconds, then propose times: What do you want to do first? Relieve pain, replace a tooth, smile upgrade, second opinion. How soon? Today/tomorrow, this week, […]

Why? The Changing Landscape of Dental Marketing in 2024 Digital marketing for dental and healthcare practices underwent a major shake-up in 2024. Many practice owners and marketers felt a painful squeeze as once-reliable channels like Google and Meta became less fruitful. Advertising costs skyrocketed while returns dwindled – one analysis found Google Ads return on […]