AI talks that teams can install tomorrow.

Bill is a builder who speaks like an operator. For two decades, he’s been on stages and in workshops translating complex marketing and AI ideas into playbooks that teams can install the next day. He started speaking in the SES era, at SEO and Word of Mouth conferences, where he championed the then-contrarian idea that a website should act like a 24/7 sales rep—focused pages, clear promises, and immediate next steps. That thesis matured into Microsite.com (launched 2010) and, later, CRTX -- AI Agents that answer in seconds across phone, text, chat, forms, and DMs while escalating urgent or sensitive conversations to a person.

Today, Bill’s talks anchor on the 5-Minute Golden Window to improve sales results and the Agent for Every Task model. Audiences—from founders and SMB operators to healthcare and local-services leaders—leave with zero-jargon checklists: how to overlay AI on phones and calendars without a rebuild, how to write respectful qualification prompts that earn micro-commitments, and how to define equitable escalation rules (context/urgency, not identity). His style is plain English and evidence-driven, with live-conversation examples and a simple Day-1/Week-1 rollout that proves value quickly.

Bill continues the education cadence through his Brainwaves series and co-hosted webinars, focusing on practical conversation design, safe retrieval/memory, and outcome metrics (booked meetings, re-engaged leads, hours saved). Event organizers bring him in when they want less hype and more installs—talks that turn seconds into booked business, not dashboards.