CRTX // ADAPTIVE_LEARNING_SYSTEMUnlimited Intelligence
LIVE_SYSTEM // SYSTEM_01

Find the break. Fix your pipeline.

The CRTX Brain finds where your pipeline loses patients, fixes the break, and gets smarter with every result. So more qualified patients make it all the way through to your chair.

Advertising
Sales
Websites
Coaching
See CRTX at Work

If your pipeline doesn’t need fixing, you don’t need CRTX.

With the same patient opportunities, the illustrative comparison shows 20 qualified visits without CRTX and 40 qualified visits with CRTX.

What will CRTX intelligence actually do for your practice?

2X your qualified
new-patient visits
in 60 days or your money back.

Not leads. Not bookings. Qualified new patients who show.

Fix Your Pipeline

Available to qualified dental practices actively seeking new patients. Baseline, media investment, measurement method, operational requirements, and refund terms are agreed upon before launch.

Most AI just answers. Some book.

CRTX Brain

Learns · Remembers · Analyzes · Improves

The CRTX Brain learns how your practice works. It remembers the patient, analyzes what happened, and improves what happens next.

CRTX BRAINLearnsRemembersAnalyzesImproves
  1. 01Generates demand
  2. 02Remembers the patient
  3. 03Books appointments
  4. 04Analyzes results
  5. 05Improves the system

REAL PRACTICES // CRTX IN PRACTICE

CRTX at Work.

They run their practices.
CRTX runs their new-patient pipelines.

Dr. Sean Ebrahimian of Implants 4 Life

Implants 4 Life

CRTX gives us the intelligence and resources to compete with the nationals.

Dr. Sean Ebrahimian

Dr. Christian Yaste of Ballantyne Center for Dentistry

Ballantyne Center for Dentistry

CRTX turns our available capacity into booked appointments.

Dr. Christian Yaste

Dr. Richard Kimowitz of Denville Dentist

Denville Dentist

When our team goes home, CRTX keeps the conversation – and the practice – moving forward.

Dr. Richard Kimowitz

Dr. J. Lamar Johnston of Johnston & Murphy Dental Care

Johnston & Murphy Dental Care

CRTX showed us where our pipeline was breaking—and helped us fix it.

Dr. J. Lamar Johnston

Dr. Cliff Degel of Astoria Dental Group

Astoria Dental Group

CRTX runs everything from lead generation to booking, and keeps getting better.

Dr. Cliff Degel

Dr. David Samassy of Auburn OMS

Auburn OMS

We have a 24/7 sales and marketing team handling and booking new-patient opportunities.

Dr. David Samassy

DIRECT FEEDBACK FOR THE CRTX BRAIN

Practice Playbook

CRTX learns from results. Your team can teach it directly.

Correct an answer. Add a rule. Explain how your practice handles a situation. The Practice Playbook turns your team’s feedback into shared guidance for every CRTX Sales Agent across calls, texts, and chat—so CRTX follows your policies, reflects your approach, and gets better with every correction.

PLAYBOOK_OS // RULE_DIRECTORY 94 RULES LIVE
CRTX Practice Playbook Rules Dashboard View

Your practice rules live in one place.

PLAYBOOK_OS // RULE_CREATORINGESTING
CRTX Add Rule Modal Interface
SIMULATED_INGESTION_STREAM

""|

✓ PUBLISHED TO PLAYBOOK

Give CRTX feedback in plain English.

TIMELINE_AUDIT // INLINE_TEACHINGFEEDBACK_MODE
PATIENT_INQUIRY 14:32:01

"Do you take Aetna insurance?"

CLICK_TO_CORRECT // TEACH_CRTX

""|

CORRECTION SAVED TO PLAYBOOK

Correct CRTX from any conversation.

OPERATING_MEMORY // BROADCAST_ENGINE LIVE_BROADCAST
CRTX_CORE_MEMORYSTANDBY
📞
AI Phone AgentSTANDBY
💬
SMS Text AgentSTANDBY
🌐
Webchat AgentSTANDBY

One update improves every connected CRTX Agent.

It learns from what happens. It also learns from the people who know your practice best.

1 Brain. 4 ways to fix the break and increase new-patient flow.

CRTX can manage your entire new-patient pipeline or the one part that needs help. Start where the break is. Add more when you’re ready.

LOGAN // SALES AGENT MODE

CRTX Sales Agents

One Sales Agent for Every Lead.

Every lead gets a personal Sales Agent that knows the patient, remembers every conversation, and works the lead like a human would – without starting over, losing context, or letting follow-up disappear.

SIG_01 //ANSWERS QUESTIONS
SIG_02 //QUALIFIES WITH YOUR RULES
SIG_03 //NURTURES AND BOOKS
SIG_04 //LEARNS FROM RESULTS

Your next new patient needs more than a message taker.

Ask about insurance, pricing, financing, or an appointment. The same questions your next patient will ask.

AGENT_STREAM // LOGAN_V1.4AUDIO_LINK: CONNECTED
VOICE_SYNCHRONIZATION: ACTIVEMODEL_STATE: SALES_MODE

CRTX Coaching App

The private AI coaching app for dental teams.

Practice the conversation. Then talk it through with your private AI coach.

Your team can role-play difficult patient conversations with realistic AI patients, get private feedback, and practice a stronger response before the next real conversation.

CRTX works the lead. The CRTX Coaching Lab strengthens the human conversation.

Explore Coaching Lab

New practices get 3 complete coaching cycles free. No credit card required.

Coaching Lab mobile app home screen showing a new practice scenario and recent practice sessions.

ADVERTISING CONNECTED TO CONVERSION

CRTX+ Demand Gen

Advertising built around the patients you want to book.

CRTX plans and manages your advertising, connects it to patient response and appointments, and uses reliable outcome signals to recommend what should improve next.

  • MARKET INTELLIGENCE
  • CAMPAIGN MANAGEMENT
  • CONNECTED IMPROVEMENT

Most agencies stop at the lead. CRTX connects the advertising to what happens next.

Explore Demand Gen

CAMPAIGNPATIENT RESPONSEAPPOINTMENTSIGNAL RETURNED

SIGNAL ENGINE COMMAND

Frontier Websites

Built for the way patients choose today.

Your website should work like your best salesperson, not an online brochure.

A Frontier Website tells CRTX what the patient was interested in, what they wanted to understand, and how they chose to move forward.

Frontier Websites make it easier for search engines and AI systems to understand who you are, what you do, where you provide care, and why a patient might choose you.

Explore Frontier WebsitesExplore Frontier Websites

WILLIAM HANEKAMP, FOUNDER OF CRTX

Brainwaves

Real results from running a business on AI.

Brainwaves documents the lessons I've learned from working on the AI frontier, and how you can incorporate AI into running your business.

FIELD NOTES
  • What's worked
  • What's failed
  • How to do it
Explore Brainwaves
WILLIAM HANEKAMP // RUNNING A BUSINESS ON AIWilliam Hanekamp working on a laptop in a beachside setting while rebuilding Microsite Health around AI.

If your pipeline is broken,
CRTX is built to fix it.

Start with the part that needs help.
CRTX can build from there.

Fix Your Pipeline

If your pipeline doesn’t need fixing, you don’t need CRTX.

SYSTEM: ACTIVE